Everyone has something they could complain about with their website – it’s too slow, it’s poorly designed, there’s not enough traffic, engagement is low, etc. I’m sure you could drum up a handful of complaints in a matter of seconds.
We understand that. Many of the clients we’ve worked with come to us in search of a better solution than what they’ve currently been dealing with.
However, we’ve also seen individuals and creative agencies alike place the blame for their website’s issues on the CMS it was built with. While there are certainly differences between CMS’s, we feel confident in saying that people place way more blame on their CMS than on their own shortcomings in building, managing, and running proper analytics on their website.
4 Issues a New CMS Will Not Solve
If you are planning on upgrading your CMS, that’s fine, but make sure you understand that a new CMS alone is not going to outright “solve” any one of these 4 issues:
It’s true that each CMS will have its own set of unique tools, but no CMS will solve the issue of poor design on your site. It can be hard to get things to look just right – how much margin do you put between text and image blocks? What line height should you use, and how many characters per line is right?
Not everyone has a knack for good web design, but if you’re struggling with the appearance of your website, the best thing you can do is to start using a UX design software. Mocking up ideas quickly in a design tool will allow you to adjust layouts and see how everything appears before committing it to a website. Intentional thought and design inspiration will help cure poor web design – not a new CMS.
Lack of Engagement
We often tie the success and rate of web engagement to things like CTA’s (calls-to-action) and forms. Often, the verbiage we use in describing web engagement makes it sound like a commodity – CTAs, web forms, interactive design, etc. What most of us don’t realize is that at the heart of all these things is “strategic messaging strategy”. And strategy knows no tools.
If you’re struggling with a lack of engagement on your website, we’re sorry to inform you that switching CMS’s will not be a quick and easy fix. Spend time researching UX principles and trends with modern web design and apply those to the way you use forms, buttons, and CTA’s on your site. Don’t rely on any tool to do that work for you – it won’t.
Think a new website is going to solve the bloated website issue for you? We’d encourage you to think again. CMS’s are built with content generation in mind, and any underlying copy writing, hyperlinking, and page creation tactics you’ve been following are only going to multiply themselves in a new website creation.
Address bloated website issues at the core. Who is in charge of adding new content or new pages to the site? What is absolutely necessary to include based on your target audience? Who are your personas (narrow it down to a few)? A new CMS won’t fix a bloated site on its own, and generally speaking, if you’re able to fix a bloated website in a redesign on a new CMS, you’d be more than capable of doing it in your own CMS.
Bad Content Editorial Management
“Doesn’t a content management system fix all things related to content management?”
Yes and no. Content management systems all have their own unique features and tools – each of which can help to solve certain issues. But when it comes to editorial control and management, a new CMS alone won’t fix the problem.
Usually the issue here follows something along the lines of, “We need to better manage the release of content on our website by removing all bottlenecks associated with posting.”
We get where the idea comes from, but usually, finding a CMS for the sole purpose of decentralizing editorial management of content leads to bloated sites (we already warned you), and straight up bad content.
Hire an editor if you need to. Adjust someone’s role to involve editorial responsibilities if you are struggling so bad with editing control, posting frequency, and consistency of content. No tool will do that work for you, and a new CMS may end up inflating the issues all the more by offering more features and capabilities to all involved parties.