Online presence is incredibly important these days. Nowadays, the majority of business is conducted through the web making it an incredibly important place to optimize your company’s image. However, in the same way that not every office space is right to grow your company in, not every website and hosting solution is best for your business.
There are many different hosting solutions depending on what CMS you are using, the purpose of your website, and a variety of factors. In the process of developing a new website, many agencies neglect their hosting, costing them time, money, and resources later on in the process.
3 Common Web Hosting Issues: How to Solve Them
If you are building a new website for your own company, or are a creative agency developing websites for your customers, these are a few common, but crucial web hosting issues you may run into along with a few solutions:
Slow Site Speed
Site speed is incredibly important, and for more than one reason. Firstly, site speed is strongly correlated to bounce rates. Having a slow site risks pushing away potential traffic which results in less engagement and ultimately, less conversions.
Also, site speed is a strong factor in domain authority and SEO rankings. Google pays attention to all factors that play a role in the overall experience for a user, and since site speed is one of those factors, a slow site can negatively affect your website’s SEO.
Make sure you verify where the data servers of your hosting provider are located. If the website servers are located near your target audience and primary traffic source, it will increase the speed of your site. If the servers are far away, it will cause site speed to fluctuate. Keep in mind – studies show that it only takes 4 seconds of page load time on average before users will leave and register a “bounce”.
No – you do not want to cheap out on web hosting. There are tons of very cheap (and even free) web hosting options out there, but generally speaking, the savings will come at a cost in performance.
But you know that already. You’ve worked with cheap hosting before and witnessed the issues firsthand.
Unfortunately, these negative experiences often swing the pendulum to the opposite extreme for many web designers and developers. They invest in expensive hosting believing they are “getting what they’re paying for” when in reality, their previous experiences have allowed them to fall prey to marketing gimmicks.
All we’re saying here is – do you research. Once you start buying upper-tier hosting, pricing structures can be a bit illusive regarding what you are actually getting. Compare and contrast to other companies and see what you would pay another hosting provider for the exact same (or at least similar) features.
Website security isn’t a joke. There are so many gaps in code of website builders, CMS’s, bootstrap code, and other sources that create vulnerabilities in a site’s security. Unless you’re an expert in cyber-security and development, the chances are high that even your own website has vulnerabilities in the code.
Most modern-day hosting providers have taken measures to up their security game by offering features such as firewalls, DDoS protection, anti-virus agents, HTTPS and SSL certificates, Email Spam Filtering, Domain Name Privacy, and many others. Make sure you are with a hosting provider that provides great security features to avoid putting you or your clients’ websites at risk!
Wrapping It Up
Web hosting is a huge topic. Ultimately, the project you are working on will determine what type of hosting provider and plan-level you should be working with. Is it for your own personal website? A business website? What will the website be used for?
In any case, find hosting with website servers near the location of your primary audience to keep your site speed up-to-par. A load time of 4 seconds or more causes bounces for 75%+ of potential users on average. If you’ve experienced pains from bad hosting in the past, make sure you find a solid hosting provider, but also ensure you are bench-marking your current hosting costs against other hosting providers with similar features. Lastly, find a hosting provider with the necessary security features to seal off vulnerabilities in you and your clients’ websites!
If you have any questions regarding hosting or development, or simply want to ask a few questions about the next web design project you have coming up, reach out to us at KudosCode! We would love to start a conversation with you and hear about your next project!